Customer data management
Collect, manage, and analyze customer data to form a comprehensive view of each visitor.
Unify the customer journey
Customer data management (CDM) is key to effectively leveraging data to create impactful customer experiences and drive customer engagement across multiple touchpoints. CDM ensures that all departments have a ‘single source of truth’ and enables sales, marketing, and delivery teams to build better customer experiences based on a holistic customer view.
Focused first-party data
Customer data management utilizes first-party data sources to build a single customer view, allowing you to create unique customer profiles that speak directly to individual customer needs.
Upgrade data governance and data security
Customer data management is a major component of data governance, and in keeping data security policies compliant with globally evolving customer privacy rights and regulations.
Improved decision-making
A well-defined CDM can build a technology stack that breaks down silos and improves automation across the organization.
Related products
Connect your data to turbocharge conversions and revenue.
Connect
Seamlessly integrate your experience ecosystem with API-enabled integrations and low-code/no-code connectors.
Search
Transform site search with real-time personalization to deliver one-of-a-kind customer experiences that increase interaction and conversion.
Conversion optimization
Help customers find what they need faster and connect with what matters most, every time.
Frequently asked questions
Customer data management is the company-wide strategy framework, and standard for processing, managing, and utilizing customer data..