Affinity based personalization
Introduce affinity-based personalization in SitecoreAI to deliver dynamic, behavior-driven content and search experiences.
Part of
Conversion Optimization
One platform to turn visitor intent into measurable outcomes
SitecoreAI’s Conversion Optimization reads intent in real time and acts on it. Personalization, on-site search, experimentation, and analytics run on the same live visitor data, so every visit works harder.
Turn visitor intent into better experiences
Make every interaction feel made for them
AI is answering more questions before visitors ever reach your site, so every visit that does land matters more. SitecoreAI helps you make each one count with real-time personalization powered by live audience insights.
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Deliver tailored experiences using real-time metrics from Audience and Insights.
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Start on day one with out-of-the-box conditions, no extra tools required.
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Respond the moment a visitor's intent shifts, across every channel.
Replace guesswork with evidence
SitecoreAI runs controlled experiments on any product page or content block, then rolls winners out across every connected site and campaign. Every test feeds the next one with live visitor data.
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Run A/B/n experiments on any page variant or content block.
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Identify winning variants and roll them out in a single click.
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Compound learnings over time, not one page at a time.
Help visitors find what matters, faster
SitecoreAI on-site search reads visitor intent, not just keywords, and sharpens with every query using the same live visitor data that drives personalization.
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Index content and assets already managed in SitecoreAI.
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Surface the results that match each visitor's intent, with full editorial control over visibility.
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Rank with real visitor behavior so relevance improves search after search.
The AI stands for Already Included
AI is built into the platform, so teams can use it freely across tagging and search without surprise costs or pressure to limit adoption.
Out-of-the-box conditions
Personalize from day one with affinity, geo, device, and behavior conditions built into the platform.
A/B testing
Run controlled experiments on any page variant or content block already in SitecoreAI.
Search source indexing
Index every site and content type already managed in SitecoreAI from one place.
Behavior-based ranking
Results rank using real visitor behavior, sharpening after every query across every site.
Page-level analytics
Compare page and variant performance directly inside Page builder, without switching tools.
Affinity based personalization
Deliver behavior-driven content using real-time affinity signals from each visitor.
Search components
Drop a search component on any page and connect to your search source in a few clicks.
Custom conditions
Define and reuse custom targeting conditions directly in Page builder, then apply them across any site or campaign.
Winning variant rollout
Identify the best-performing page or content variant, then roll it out across connected sites and campaigns in a single click.
Results teams are seeing today
212%Higher time on site for Point B
25%Increased conversion rate since launch for Toyota
50%Increase in engagement with digital wellbeing services for Beyond Blue
16%Reduction in homepage exit rates for Aer Lingus
Built by you. Powered by Sitecore.
Partner solutions
Conversion optimization partner solutions
Take a look at Sitecore’s latest innovations
Search sources
Make native SitecoreAI content instantly searchable with no connectors or custom setup needed so teams can quickly pull structured content into their search experiences.
Search components
Drop a search component on your page, connect your search source and configure the look and feel.
Custom conditions
Define and reuse custom targeting conditions directly in SitecoreAI to personalize experiences without app switching.
The platform built around your team.Every capability working together.
Discover one connected platform where content, data, and personalization work together from day one. Start where it matters most today, and expand as your priorities grow, without switching tools or adding complexity. Because everything is part of SitecoreAI, it all works together to deliver speed, scale, and impact.
Conversion Optimization
Make every user experience work harder
5/5
Run personalization, testing, and search together inside one platform. Conversion Optimization helps teams act on insight faster and refine experiences in real time.
- Real-time personalization based on audience and context
- Testing, A/B tests, and experimentation to improve results, retention, and key metrics over time
- Search and recommendations that help customers find what matters
AI stands for Already Included
AI-powered variant testing that uses machine learning to run experiments and learn what works.
5/5
The questions we hear most
Which SitecoreAI plan includes Conversion Optimization?
SitecoreAI Conversion Optimization is included in every SitecoreAI plan at no extra cost, simplifying your pricing structure. It is part of your initial platform entitlements and unifies real-time personalization, on-site search functionality, A/B/n experimentation, and page-level analytics inside one product, running on the same live visitor data.
How is SitecoreAI Conversion Optimization different from bolted-on personalization tools?
How does SitecoreAI Conversion Optimization handle testing and rollout?
What signals does SitecoreAI Conversion Optimization use to optimize experiences?
Is AI included, or do I pay extra for AI features?
What is conversion optimization?
What is a conversion rate optimization strategy?
What is landing page optimization?
What is a good conversion rate?
Improve conversion with real-time personalization and testing
See how SitecoreAI helps teams act on visitor behavior and scale what works.