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Content Management System

One platform to ship every experience faster and on-brand, with AI built in

Q: How does AI help with the content creation process in SitecoreAI?

SitecoreAI applies AI in two places: the page editor and Agentic Studio. In the page editor, on-brand AI co-pilots assist with copy tone, length, translation, and SEO in seconds. In Agentic Studio, pre-built agents draft campaign briefs, generate bulk content variants, enrich metadata, and automate approval routing. Every AI action operates within your brand guardrails, with no friction around usage limits or cost-per-generation.

Q: Can I integrate SitecoreAI with other marketing tools?

Yes. SitecoreAI integrates with any marketing tool through an open, composable architecture. Content is delivered via GraphQL APIs and a global content delivery network (CDN), so any downstream system such as CRM, marketing automation, ecommerce platforms, and analytics can consume it. App Studio supports custom integrations, and the Marketplace offers pre-built connectors from Sitecore's partner ecosystem.

Q: What are the benefits of using a CMS for businesses?

A web content management system (CMS) centralizes how a business creates, manages, and publishes digital content. A good CMS streamlines digital asset management, improves search engine optimization rankings and SEO tool scalability, enhances digital experience, and supports marketing teams day-to-day with a user-friendly interface. The result is increased search engine visibility, higher conversions across multiple types of content, better customer satisfaction, and a smoother day-to-day for the team.

Q: What are the differences between traditional CMS, headless CMS, and hybrid headless CMS?

There are three main types of CMS systems: traditional, headless, and hybrid headless. Each type of content management system, from Drupal to WordPress to modern SaaS options, makes different trade-offs between marketing usability and developer flexibility. A traditional CMS is a software application that combines the front-end presentation layer with the back-end content layer within a single system. Its key features are content creation and presentation, making its functionality and ease of use more suitable for non-technical users such as marketing teams who update content. A headless CMS separates the front-end presentation layer from the back-end content management layer. It focuses on managing content through an API, allowing greater flexibility in delivering content across multiple channels, making it a popular option for developers. Hybrid headless CMS software combines traditional and headless CMS. It provides a middle ground between the full control over presentation of a traditional CMS and the flexibility of headless architecture.

Q: Why can't I just buy or pay for a CMS or the specific tools I use rather than SitecoreAI?

You can choose individual tools, and SitecoreAI lets you do that. Every customer gets entry-level access to the full suite and pays only for what they use. Whether the focus is CMS, DAM, Search, or customer data platform (CDP) and Personalize, teams can try new capabilities or expand later without new contracts or big changes to their setup.

SitecoreAI's CMS helps teams author and personalize every web page in one connected platform, powered by real-time customer data.

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SitecoreAI CMS content management system page builder

Build pages ready for every audience

Create and publish without the bottlenecks

Give marketers full control with a visual, no-code editor and AI built into every step, so teams ship without developer tickets or usage limits.

Build and edit with drag-and-drop and live preview, using approved assets from your DAM.
Use AI to refine tone, adjust length, translate, and enhance design, without limits.
Approve and publish in one click with built-in workflow, governance, and granular user permissions.

SitecoreAI CMS content management system create and publish page builder

Show up where your audience is

AI is changing how people discover brands. SitecoreAI helps you understand how large language models read and reference your content, then optimize every page to be cited and surfaced in AI-driven results.

See how your brand appears across AI assistants and traditional search.
Use AI agents to optimize schema and metadata for answer engine optimization (AEO) and generative engine optimization (GEO).
Translate and adapt content for every market with built-in review before publishing.

SitecoreAI CMS content management system translations

Personalization, built into every page

Real-time personalization is built into every page, powered by shared customer data and AI-driven intent signals.

Add personalization in seconds with point-and-click rules directly in the editor.
Respond instantly to changing visitor intent with AI.
Shared customer data powers personalization across every experience.

SitecoreAI CMS content management system personalization

The AI stands for Already Included

AI is built into the platform, so teams can use it freely across tagging and search without surprise costs or pressure to limit adoption.

Visual page builder

No-code WYSIWYG editor with drag-and-drop component placement and live preview.

AI content co-pilot

On-brand AI assistance for copy tone, length, SEO, AEO/GEO, and translation, included with no usage limits.

Multi-site management

Unlimited sites and brands managed from a single control center across every region.

Global translation

AI-powered translation for entire sites in a few clicks, with review before publishing.

Intelligent forms

Design multi-step forms with conditional logic and fully integrated lead capture, no coding required.

Personalization engine

Point-and-click audience targeting built directly into the page editor, with no separate tool to learn.

A/B and multivariate testing

Run experiments in the page editor with AI-assisted goal setting and real-time analytics.

AI-powered search

Intelligent on-site search that learns from visitor behavior to surface the most relevant results.

Design Studio

Create and manage AI-generated, brand-governed components, templates, and variants ready to reuse across sites and campaigns.

Headless and composable

Next.js, Angular, .NET Core, and more. Pick the front-end framework that fits your team.

Agentic Studio

AI agents and workflows for bulk content, research, campaign briefs, and SEO/AEO/GEO with no usage limits.

Brand governance

Approval workflows and brand guardrails built into every content action, so compliance never slips.

Results teams are seeing today

212%Higher time on site for Point B

80%Gain in productivity and efficiency for Sparebankenvest

3XHigher visitor-to-lead conversion rate for General Assembly

200%More website sales for Avanade

Discover what's possible

Built by you. Powered by Sitecore.

Travel and Hospitality

United Airlines builds better airport experiences with Sitecore

Digital signage for smoother travel.

Retail

Pet Supplies Plus on track to boost sales and satisfaction with Sitecore replatform

Integrated platform for pet retail growth.

Professional services

Consultancy drives up customer engagement and revenue opportunities with Sitecore

Personalized content access at scale.

Financial Services

Norwegian bank drives up productivity by 80% with Sitecore

Higher customer satisfaction with SaaS CMS.

Education

Sitecore helps General Assembly revolutionize online education experience to boost site performance

Stronger visitor-to-lead conversions.

Discover customer stories

Solutions from our partners

Browse partner solutions

Take a look at Sitecore’s latest innovations

Marketplace

Find and activate ready-made apps inside SitecoreAI to quickly extend capabilities without new tools, code, or custom projects.

SitecoreAI Agentic Studio Agent Creation

Agentic Studio custom agents

Automate marketing tasks with ready-made or custom-built AI agents to fit your exact use cases.

Marketer MCP

Execute campaigns, generate content, and automate tasks by connecting Sitecore to your AI assistant like Copilot studio, Claude or Cursor.

Agent API

Build agentic apps with a unified API that cuts down development time and powers solutions like marketer MCP, Gradial, and more.

Sitecore Connect

Seamlessly integrate SitecoreAI with the rest of your tech stack using a library of pre-built or custom connectors.

App Studio

Use Sitecore’s suite of developer tools to build custom or public apps that run natively inside SitecoreAI.

Blok

Build extensions faster with reusable UI components that ensure visual consistency and a native experience across SitecoreAI.

See what’s new in SitecoreAI

The platform built around your team.Every capability working together.

Discover one connected platform where content, data, and personalization work together from day one. Start where it matters most today, and expand as your priorities grow, without switching tools or adding complexity. Because everything is part of SitecoreAI, it all works together to deliver speed, scale, and impact.

SitecoreAI capabilities

Explore the full SitecoreAI™

Content Management System

Content that moves at the speed of marketing

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Create, manage, and publish digital experiences faster with a CMS designed for high-volume, multi-brand, multi-region, and omnichannel delivery. As part of SitecoreAI, CMS connects directly to DAM, Audience Insight, and Content Optimization, making every experience easier to tailor, test, and update.

Visual authoring and fast publishing built for fast‑moving teams
Scalable delivery across brands, regions, and channels, including highly regulated industries like healthcare
Built-in connection to personalization and testing across the platform

Request a demo

AI stands for Already Included

Agents draft, tag, and translate in real-time.

Digital Asset Management

On-brand assets, ready for every experience.

Manage every asset in one secure, searchable hub so teams can find approved content fast and activate it with confidence. Inside SitecoreAI, DAM connects the asset lifecycle to campaigns, content, and delivery to speed activation and reduce approval friction.

Centralized asset library with AI-powered search and tagging
Rights, approvals, and governance built into the workflow
Direct activation across content, campaigns, and channels

Dive into DAM

AI stands for Already Included

Search, auto-tagging, and metadata enrichment built in.

Content Operations

Bring clarity and control to every workflow

Plan, brief, coordinate, and move work forward in one governed workspace. As part of SitecoreAI, Content Operations connects planning to assets, content creation, approvals, and performance so marketing can execute with more clarity and less friction.

Connected briefs, workflows, and approvals in one place
Strong alignment across teams, timelines, and production
Shared context for content, assets, and execution across the platform

Fuel your content

AI stands for Already Included

Agents draft briefs, route approvals, and chase the work forward.

Audience and Insights

Turn real-time signals into actionable insights and smarter action

Unified profiles, behavior, and intent come together in one dashboard view. Within SitecoreAI, Audience and Insights connect profiles, behavior, and intent to the content and experiences teams deliver.

Unified profiles that bring customer context into one view
Real-time signals for smarter segmentation and targeting
Governance and privacy controls built into activation

Transform with AI

AI stands for Already Included

Real-time signals turned into insightful segments.

Conversion Optimization

Make every user experience work harder

Run personalization, testing, and search together inside one platform. Conversion Optimization helps teams act on insight faster and refine experiences in real time.

Real-time personalization based on audience and context
Testing, A/B tests, and experimentation to improve results, retention, and key metrics over time
Search and recommendations that help customers find what matters

Power up your personalization

AI stands for Already Included

AI-powered variant testing that uses machine learning to run experiments and learn what works.

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Explore the full SitecoreAI™

The questions we hear most

What makes SitecoreAI's CMS different?

SitecoreAI is a governed AI-powered content platform with AI included at no additional cost. Most CMS platforms bolt AI on via plugins as an upsell and charge by token or seat. SitecoreAI bundles AI into the platform you're already paying for, so AI-assisted authoring, personalization, and discovery operate within your brand's guardrails without usage limits.

How does AI help with the content creation process in SitecoreAI?

Can I integrate SitecoreAI with other marketing tools?

What are the benefits of using a CMS for businesses?

What are the differences between traditional CMS, headless CMS, and hybrid headless CMS?

Why can't I just buy or pay for a CMS or the specific tools I use rather than SitecoreAI?

The platform built around your team.Every capability working together.

One platform to ship every experience faster and on-brand, with AI built in

Build pages ready for every audience