AI is rewiring the rules of marketing.Join us at Symposium 2026
AI is rewiring the rules of marketing.Join us at Symposium 2026
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The Sitecore AI Innovation Lab

Your ideas. Our AI expertise. Endless possibilities.

Confidently explore the power of AI for marketing with expert guidance.

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Turning your toughest marketing problems into AI-powered wins

Expert guidance

Your challenges, our expertise

The Sitecore AI Innovation Lab is a unique program created in collaboration with Microsoft. It provides a guided environment for marketing leaders looking to rapidly explore AI-driven solutions, backed by Sitecore and Microsoft experts.

Rapidly explore and test

Innovate today, impact tomorrow

Rapidly explore AI solutions exclusive to Sitecore customers. Access a centre of excellence to prototype solutions for unique content and experience challenges. Lab innovations will translate to enhance Sitecore products to meet your needs at speed.

Speed up your journey with AI

Confident AI exploration

Designed to help you understand where AI fits best within your strategies, with expert support to confidently unlock its potential. It’s not just about solving challenges, it’s about positioning your brand as a leader in digital innovation.

Learn more about the Sitecore AI Innovation Lab

What is the Sitecore AI Innovation Lab?

Created in collaboration with Microsoft, the Sitecore AI Innovation Lab offers a guided space for marketing leaders to rapidly explore AI solutions that optimize the content and experience lifecycle. It helps define your AI journey and accelerate the development of tailored use cases, driving enhancements directly into Sitecore products.

Where is the Sitecore AI Innovation Lab delivered?

The Sitecore AI Innovation Lab combines remote, virtual, and in-person sessions, including access to Microsoft Innovation Hubs in 40+ global cities. Collaborating closely with Microsoft experts, it headquartered in Dublin with additional teams in Sri Lanka.

Will the Sitecore AI Innovation Lab build features or solutions for me?

The Sitecore AI Innovation Lab enables customers to address their specific challenges with guidance from Sitecore and Microsoft experts, directly influencing the Sitecore's roadmap and shaping future solutions aligned to their needs.

Is there a charge for participation?

Participation is minimal risk and currently no cost for Sitecore customers. If travel is required for program engagement, participants will need to factor in time and potential travel costs.

Who is the Sitecore AI Innovation lab suitable for?

Due to time zones, the Sitecore AI Innovation Lab is open to Sitecore customers in Europe and the USA. Challenges should focus on optimizing enhancing, or innovating, the content and experience lifecycle and align with our product roadmap and direction to ensure feasibility and impact.

I'm a marketing leader, what should I do if I am interested?

Fill out the expression of interest form on this page

Is the Sitecore AI Innovation Lab right for you?

Are you a marketing leader?

The challenge you face should relate to optimizing, enhancing, or innovating within the content & experience lifecycle.

Do you use Sitecore’s products?

The challenge you face should align with our existing products and innovation direction to ensure feasibility and relevance.

Do you have time to engage?

Participation in the lab requires a commitment of time. Your time commitment will vary depending on the type of problem we’re exploring; engagements are expected to last anywhere from 3 to 8 weeks.

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