Brand Assistant
Get instant answers to brand questions and draft content with a conversational assistant, so messaging stays consistent across every channel.
Part of
Content operations
One platform to run every campaign from brief to launch
SitecoreAI Content Operations is the planning and orchestration layer of SitecoreAI. It connects briefs, owners, workflows, and timelines to SitecoreAI CMS and DAM, so work moves from plan to launch without leaving the system.
Results teams are seeing today
99%faster time to market for Point B (Professional Services)
4Xfaster content launches for Co-operators (Insurance)
25%increase in content deployment velocity for The Tile Shop (Retail)
33%higher customer engagement and improved customer experience for Fujitsu (Technology)
Turn content planning into measurable progress
Turn every brief into a launch, in one connected flow
It starts with the plan. SitecoreAI Content Operations connects briefs, owners, timelines, and dependencies in one planning layer, so teams stay aligned and approved work flows straight into SitecoreAI CMS and DAM.
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Turn goals and strategic initiatives into clear briefs and tasks, faster
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Align content teams around priorities, timelines, ownership, and strategic initiatives
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Move from approved brief to authoring and asset creation in one click
Standardize production and content processes so teams rework less and ship more
Once the plan is set, the next move is consistent production. SitecoreAI Content Operations standardizes how work gets created, reviewed, and adapted, with AI built in, so teams rework less and ship more.
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Build consistently with reusable content models, components, and templates
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Run reviews, approvals, and localization in one connected workflow
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Scale operations across teams and regions, whatever the content type
Make every campaign smarter than the last
With planning and production connected, the payoff is learning. SitecoreAI Content Operations feeds performance signals back into planning, so the next brief is built on the right content that worked, not on guesswork.
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Keep planning and production connected to performance
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Move approved content into delivery without handoffs or duplicate work
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Use performance insights to shape future planning and production
The AI stands for Already Included
Every feature below ships inside SitecoreAI Content Operations at no extra cost. AI accelerates briefing, structures content, routes work through review and approval, and localizes for every market from day one, with no separate AI add-on tier to buy.
Smart briefing
Accelerate ideation and turn ideas into structured, campaign-ready briefs faster with built-in AI.
Campaign planning
Align goals, timelines, teams, and deliverables in one shared workspace.
Planning visibility
See campaigns, deadlines, and dependencies across the full content plan.
Workflow orchestration
Route work through review, approval, production, and handoff with less manual coordination and intelligent automation.
Reusable content models
Standardize content creation with reusable types and templates.
Execution management
Keep owners, stakeholders, milestones, and deliverables aligned from brief to delivery.
Multi-region localization
Adapt content across regions with connected translation and governance.
Native DAM connection
Connect planning and production to the governed assets behind every campaign.
Performance feedback loop
Bring content performance signals and metrics back into planning and production decisions.
Connected activation
Move approved content into downstream channels, such as social media, and systems with less friction.
Resource management
Plan work, assign owners, manage spend, and track utilization in one system.
Built-in collaboration
Keep contributors aligned with comments, notifications, shared visibility, and live status.
Built by you. Powered by Sitecore.
Solutions from our partners
Take a look at Sitecore’s latest innovations
Smart Briefs
Turn brainstorming conversations into structured, execution-ready briefs in seconds. Connect generated briefs to campaigns for rapid activation, all within the Brand Assistant chat.
Metadata enrichment
Automatically enrich assets with AI-generated tags, taxonomies, descriptions, and ALT text. Individually, in bulk, or on upload.
Bulk grounded image tagging
Auto-tag images in bulk with grounded, brand-specific metadata to reduce upload effort and improve content discovery.
Bulk editing
Customize and save table layouts to edit content faster and more efficiently. Use flexible columns, thumbnail previews, and shortcuts to focus on the fields that matter and update assets in bulk with ease.
Content analytics
Track how assets perform and where they’re accessed with built-in analytics. Monitor views, link activity, load performance, and engagement by country, domain, device, and channel. All visualized in intuitive dashboards inside Content Hub.
Connect your own AI
Plug in your own AI to auto-tag assets with brand-accurate metadata, starting with grounded image tagging.
The platform built around your team.Every capability working together.
Discover one connected platform where content, data, and personalization work together from day one. Start where it matters most today, and expand as your priorities grow, without switching tools or adding complexity. Because everything is part of SitecoreAI, it all works together to deliver speed, scale, and impact.
Content Operations
Bring clarity and control to every workflow
3/5
Plan, brief, coordinate, and move work forward in one governed workspace. As part of SitecoreAI, Content Operations connects planning to assets, content creation, approvals, and performance so marketing can execute with more clarity and less friction.
- Connected briefs, workflows, and approvals in one place
- Strong alignment across teams, timelines, and production
- Shared context for content, assets, and execution across the platform
AI stands for Already Included
Agents draft briefs, route approvals, and chase the work forward.
3/5
The questions we hear most
What is content operations?
Content operations is the framework of people, such as a content operations manager, processes, and technology used to plan, create, manage, and deliver high-quality content consistently across touchpoints. SitecoreAI Content Operations works with your content operations framework and content strategy, giving teams the tools to plan and produce content in one connected system for more efficient content ops.
How is content operations different from project management?
What is a content marketing platform (CMP)?
Why do enterprise content operations break down across teams?
Why does structured content matter in content operations?
What makes SitecoreAI Content Operations different?
Is AI included in SitecoreAI Content Operations?
How does SitecoreAI Content Operations work with SitecoreAI DAM and CMS?
What should buyers look for in a content operations platform?
Run every campaign from brief to launch in one connected system
Turn planning, production, and performance into one connected flow, with AI already included and governance built in.