SitecoreAI is one connected digital experience platform that brings together content management, digital asset management, content operations, audience and insights, and conversion optimization. AI is built into every workflow, with more than 20 pre-built AI-powered agents drafting, tagging, translating, and activating content, already included from day one.

Simplicity. Freedom. Speed. Power.

Q: How does SitecoreAI work?

SitecoreAI is designed for how marketers work, with intuitive navigation, connected workflows, and AI assistance that adapts to each user. From content creation to personalization, everything happens in one workspace, with campaigns, data, and performance in one view so teams can act in real time.

Q: How does SitecoreAI deliver personalization at scale?

SitecoreAI removes the human bottleneck in personalization. AI agents automatically generate localized, account-aware, and segment-specific variants for each experience, while built-in brand guardrails ensure consistency across every interaction.

Q: How does SitecoreAI keep my brand consistent?

SitecoreAI runs on a connected content layer with structured taxonomy, role-based permissions, approval workflows, and audit logs. Teams define the guardrails, and every AI agent follows them to maintain consistency across all content and experiences.

Q: How does SitecoreAI fit with the rest of my stack?

SitecoreAI connects to the tools you already use through pre-built integrations with CRM, analytics, and other systems. Data and workflows sync in both directions, and teams can build custom integrations in App Studio without code.

Q: How do I get started with SitecoreAI?

New customers can request a demo or explore customer stories. Existing Sitecore customers using XP, XM, or Content Hub can speak with their account team to understand which SitecoreAI capabilities are already included in their entitlements.

Q: How much does the AI in SitecoreAI cost?

AI is included as part of the SitecoreAI platform. There are no tokens, per-agent fees, or add-ons. AI capabilities are built in and available from the start without complex pricing.

SitecoreAI™ connects content, data, and personalization in one enterprise-grade, AI-powered platform. With artificial intelligence already included, your team can move fast and deliver the customer engagement and personalized experiences that set your brand apart.

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The platform built around your team.Every capability working together.

Discover one connected, AI-driven DXP where content, data, and personalization work together from day one. Automate and streamline the work that slows your team down. Start where it matters most across the customer journey touchpoints and specific use cases, and expand as your priorities grow, without switching tools or adding complexity. Because everything is part of SitecoreAI, it all works together to deliver speed, scale, and impact.

SitecoreAI capabilities

Content Management System

Content that moves at the speed of marketing

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Create, manage, and publish digital experiences faster with a CMS designed for high-volume, multi-brand, multi-region, and omnichannel delivery. As part of SitecoreAI, CMS connects directly to DAM, Audience Insight, and Content Optimization, making every experience easier to tailor, test, and update.

Visual authoring and fast publishing built for fast‑moving teams
Scalable delivery across brands, regions, and channels, including highly regulated industries like healthcare
Built-in connection to personalization and testing across the platform

Master the CMS

AI stands for Already Included

Agents draft, tag, and translate in real-time.

Digital Asset Management

On-brand assets, ready for every experience.

Manage every asset in one secure, searchable hub so teams can find approved content fast and activate it with confidence. Inside SitecoreAI, DAM connects the asset lifecycle to campaigns, content, and delivery to speed activation and reduce approval friction.

Centralized asset library with AI-powered search and tagging
Rights, approvals, and governance built into the workflow
Direct activation across content, campaigns, and channels

Dive into DAM

AI stands for Already Included

Search, auto-tagging, and metadata enrichment built in.

Content Operations

Bring clarity and control to every workflow

Plan, brief, coordinate, and move work forward in one governed workspace. As part of SitecoreAI, Content Operations connects planning to assets, content creation, approvals, and performance so marketing can execute with more clarity and less friction.

Connected briefs, workflows, and approvals in one place
Strong alignment across teams, timelines, and production
Shared context for content, assets, and execution across the platform

Fuel your content

AI stands for Already Included

Agents draft briefs, route approvals, and chase the work forward.

Audience and Insights

Turn real-time signals into actionable insights and smarter action

Unified profiles, behavior, and intent come together in one dashboard view. Within SitecoreAI, Audience and Insights connect profiles, behavior, and intent to the content and experiences teams deliver.

Unified profiles that bring customer context into one view
Real-time signals for smarter segmentation and targeting
Governance and privacy controls built into activation

Transform with AI

AI stands for Already Included

Real-time signals turned into insightful segments.

Conversion Optimization

Make every user experience work harder

Run personalization, testing, and search together inside one platform. Conversion Optimization helps teams act on insight faster and refine experiences in real time.

Real-time personalization based on audience and context
Testing, A/B tests, and experimentation to improve results, retention, and key metrics over time
Search and recommendations that help customers find what matters

Power up your personalization

AI stands for Already Included

AI-powered variant testing that uses machine learning to run experiments and learn what works.

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AI that works the way your team does

From day one, AI agents draft, tag, translate, and activate content inside your workflows. You approve and publish. Brand and security guardrails are yours to set. Open by design, ready to extend.

Always Included

AI in every workflow, from day one.

20+ pre-built AI agents draft, tag, translate, and activate content without your team switching AI tools or losing context.

Built to Extend

Your processes. Your tools. Your way.

Open by design. Bring your own tools via API, build your own AI agents, ship your own apps, extend your ecosystem on Sitecore’s platform. That’s what Studio is for.

Enterprise-Ready

You set guardrails. Agents follow.

Role-based permissions, approval gates, and full audit logs keep your brand consistent and your team in control. Backed by enterprise-grade security and our partnership with Microsoft.

Marketer Directed

Agents prepare. You make the call.

Agents draft, tag, and prepare. You approve, refine, and publish. The output remains always on-brand.

Customize SitecoreAI your way with Studio

Extend SitecoreAI into your ecosystem. Automate workflows, build apps, and connect every tool that powers your customer experience.

Agentic Studio

Automate work with custom generative AI, LLMs, and gen AI agents.

Use pre-built agents and templates or create your own with a visual builder. From content creation to workflow execution, move faster with control.

What makes it possible:

No token limits.
Visual, no-code agent builder.
Agents grounded in your brand context and guardrails.
Clear reasoning and review at every step of the decision-making process.

App Studio

Turn ideas into working apps.

Build what your business needs, keep it private, or publish it to the Marketplace.

What makes it possible:

A partner ecosystem ready to build with you.
APIs and MCPs for AI-powered, agent-driven apps.
A direct path to publish to Marketplace.

Marketplace

Extend SitecoreAI in one click.

Apps built by Sitecore, certified partners, and the community. Find what you need, install in one click, and start using it right away.

What makes it possible:

Curated by Sitecore.
Built by partners and the community.
One-click install, governed by your admins.

Connect

Bring your tools together.

Connect CRM, analytics, and the rest of your stack to SitecoreAI so customer data and workflows stay in sync.

What makes it possible:

Pre-built connectors for the tools you already use.
Two-way sync for data and workflows.
Govern access at the connection level.

Agentic Studio

Automate work with custom generative AI, LLMs, and gen AI agents.

Use pre-built agents and templates or create your own with a visual builder. From content creation to workflow execution, move faster with control.

What makes it possible:

No token limits.
Visual, no-code agent builder.
Agents grounded in your brand context and guardrails.
Clear reasoning and review at every step of the decision-making process.

App Studio

Turn ideas into working apps.

Build what your business needs, keep it private, or publish it to the Marketplace.

What makes it possible:

A partner ecosystem ready to build with you.
APIs and MCPs for AI-powered, agent-driven apps.
A direct path to publish to Marketplace.

Marketplace

Extend SitecoreAI in one click.

Apps built by Sitecore, certified partners, and the community. Find what you need, install in one click, and start using it right away.

What makes it possible:

Curated by Sitecore.
Built by partners and the community.
One-click install, governed by your admins.

Connect

Bring your tools together.

Connect CRM, analytics, and the rest of your stack to SitecoreAI so customer data and workflows stay in sync.

What makes it possible:

Pre-built connectors for the tools you already use.
Two-way sync for data and workflows.
Govern access at the connection level.

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Built by you. Powered by Sitecore.

Travel and Hospitality

United Airlines builds better airport experiences with Sitecore

Digital signage for smoother travel.

Manufacturing

VELUX transforms digital customer engagement with Sitecore

Consistent global digital experiences.

Healthcare

WellSpan optimizes online user experiences with Sitecore

Unified, personalized, secure care experiences.

Financial Services

Norwegian bank drives up productivity by 80% with Sitecore

Higher customer satisfaction with SaaS CMS.

Travel and Hospitality

Emirates used AI & VoC to improve customer experience with Sitecore

Faster insights into customer friction.

Retail

Foodstuffs boosts digital agility and efficiency

Scalable digital growth foundation.

Discover customer stories

Analyst recognition

How leading analysts rate Sitecore solutions for experience management.

See all Analyst Reports

Frequently asked questions

Straight answers to the questions buyers, evaluators, and AI assistants ask most about SitecoreAI.

What is SitecoreAI?

One connected digital experience platform: content management, digital asset management, content operations, audience insights, and conversion optimization. AI is built into every workflow, with 20+ pre-built AI-powered agents drafting, tagging, translating, and activating content. Already included for seamless onboarding from day one.

Simplicity. Freedom. Speed. Power.