Artificial intelligence that empowers your work

AI is changing how you create, personalize, and deliver experiences. Discover what it is, how it works, and why it matters for modern marketing.

Smarter experiences. Faster teams. Human creativity, amplified.

Elevate decision-making, sharpen analysis, and keep engagement always on

AI helps teams move faster, but the next evolution takes you further. Where traditional AI predicts and recommends, Agentic AI adds context and purpose, working within your brand rules and workflows to turn insights into action.

Explore the essentials, practical applications, and strategies for using AI responsibly and see how these concepts prepare you for agentic intelligence.

Your teams stay in control while agents provide the momentum. Safely, consistently, and always on brand.

Build your foundation, discover what AI can do, learn how leaders use it responsibly, and see how SitecoreAI™ delivers across your ecosystem.

Discover SitecoreAI™️in action
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Level up decision-making, analysis, and always-on engagement

AI technologies and machine learning algorithms create incredible opportunities and use cases for brands. As AI tools continue to evolve, the use of AI in fields like cybersecurity and data science has clear advantages. AI solutions can bring engagement and experience initiatives to life across digital ecosystems, delivering real-time benefits to employees and customers alike.

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Augment human intelligence

From healthcare to supply chains, AI applications can help augment human intelligence with problem solving capabilities and improved forecasting, while automating processes and minimizing downtime.

Decision-making

AI techniques and AI solutions that focus on analytics and analysis can be used to improve the efficiency and quality of employee decisions.

Customer experience

Virtual assistants and apps like chatbots combine brand voice with natural language processing (NLP) to create always-on engagement opportunities for visitors and provide the right assistance at the right time for customers regardless of time zone.

What is AI?

The ABCs of AI

A reference guide to terms that can help your brand navigate and better understand artificial intelligence (AI).
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What is artificial intelligence?

Discover how AI has gained prominence for its potential to automate processes, analyze vast datasets, and enable machines to learn and adapt for use cases across industries.
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What is AI powered search?

Artificial intelligence (AI) is revolutionizing how we search for information online. Explore how AI-powered search could be a game-changer for your brand.
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What is AI and ML?

The definitions of AI and ML, their differences and how they work together, the role of large language models in training AI, and examples of ML and AI applications.
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Benefits of AI

AI and the future of content

What does generative AI mean for the future of content? Ann Handley joins Sitecore to explore how AI is changing the world of content.
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Benefits of AI

The movies have been warning us about artificial intelligence, but we’re also learning that our lives can become more manageable with AI. Let’s explore the benefits.
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Machine learning for personalization

The machine learning strategies, models, and tactics used in personalization programs today, and how to start using them in yours.
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The business value of composable tech and generative AI

During a compelling session at Sitecore DX 2023 in London, Horizontal Digital went beyond the buzzwords and did a live demo to show the power of tech driven by Sitecore.
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Data’s role in AI-powered commerce

Unlock the power of AI to enhance customer satisfaction and streamline operations.
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Going further with AI

Harnessing the power of AI for a sustainable future

Artificial intelligence (AI) has the potential to drive transformative solutions to environmental and societal challenges.
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AI ethics

An ethical artificial intelligence system is one that is explainable, inclusive, responsible, transparent, and secure.
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Getting from machine learning to AI

Explore the key differences and understand how machine learning plays a crucial role in shaping today’s artificial intelligence.
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AI bias: What it is and why it matters

What companies and organizations should know about AI bias, its impact, and why it happens.
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5 best uses for AI content creation

For content creators getting started with AI-generated content, explore five top use cases in the B2B marketing landscape.
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Get started with AI

Deliver the experiences customers crave.
Explore Sitecore DXP
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Conversion optimization

Help customers find what they need faster and connect with what matters most, every time.
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Digital Asset Management

Organize, find, and deliver assets fast with a platform that fuels on-brand experiences.
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Content Management System

Manage, design, and create moments that scale with your ambition.

Frequently asked questions

01.

What is generative AI?

Generative AI is a type of artificial intelligence (AI) that often uses generative adversarial networks (GANs) to create realistic and original content. OpenAI’s ChatGPT falls into this category.

Learn more about Sitecore’s generative AI approach here.