Manage global content
Craft content that matters, manage it with precision, and share it with the world.
Connect deeply with audiences
everywhere
Your content isn’t just a message, it’s a conversation with your customers. And making sure it works hard for your brand is key to your success—from the content’s inception to retirement.
When building a global content operation, you bring together strategic planning, content creation, asset management, governance, and measurement to understand your local markets and better speak their language.
Benefits of managing global content
Increase conversion
Eight out of ten consumers consider it powerful when brands remember their customers and provide insightful recommendations. Global content management takes a holistic view of the content lifecycle and process, enabling creators to build effective content that is more relevant. It increases engagement, brand awareness and conversion rates while improving the customer experience.
Maximize findability
Using SEO, analytics, and content management systems (CMS), managing global content means creating a content framework to help visitors find high-value assets across multiple channels while using data and other metrics to create better, targeted content to answer specific questions and move customers toward conversion.
Get to market faster
Global content management requires clearly defined roles and responsibilities within the content creation process. This enables teams to streamline workflows and increase compliance with brand standards, while reducing the risk of miscommunication and duplication. When combined with new technology, you can publish great content faster.
Don’t just centralize—strategize
53%of marketers prioritize faster time to market and the delivery of content experiences across platforms.
84%of marketers plan to cut costs and inefficiencies by repurposing content on owned channels.
70%of consumers want brands to connect with them on a more personal level.
Featured stories
What industry experts say
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The Forrester Wave™: Digital Asset Management Systems 2024 Q1
Frequently asked questions
Global content marketing is the strategic approach of creating, managing, and distributing relevant and valuable content to an international audience on a global scale. It requires an understanding of the content needs of different countries and different languages, and the management of multilingual content, and continual testing and analysis to determine what types of content resonate in different target markets.
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