Leading the next era of digital experience

The next era of digital experience isn’t about more technology—it’s about stronger connection.

In our global study of 1,009 senior enterprise leaders across 10 industries and four regions, we uncovered a critical truth: while AI is accelerating change, organizations are struggling to turn innovation into impact.

Inside this report, you’ll discover:

• Why 43% of leaders say legacy systems are actively blocking innovation.
• The AI readiness gaps keeping enterprises from real results—42% can’t integrate AI effectively, and 37% still can’t deliver meaningful personalization.
• The urgent shift happening in search visibility, with 49% of leaders already seeing declines due to AI summaries and zero-click results.
• Why accessibility and trust are becoming the strongest drivers of brand growth and exactly how leading organizations are redesigning experience around them.

These insights cut through the noise and surface the real levers of enterprise growth in an AI-transformed world.