REPORT

Websites 2025 report: How marketers are adapting to changing digital trends

Person holding a tablet

54% of marketers consider personalization crucial to their website’s success, but only 5% feel their current CMS supports it effectively.

This report explores the evolution of websites, revealing how global organizations are leveraging AI, personalization, and scalable CMS platforms to deliver unmatched user experiences and meet rising customer expectations.

Learn more about:

  • The strategic importance of websites and their direct impact on organizational revenue goals, such as traffic volume and conversion rates.
  • Current website technology struggles to support revenue-driving initiatives, especially with scalability, integrations, and future-proof capabilities.
  • Emerging technology trends that optimize tech spending, boost agility, reduce costs, and drive innovation, such as chatbots and predicative AI.

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