Is your marketing team working across more tools, channels, and data sources than ever? You’re not alone. Market trends, customer expectations, and competitive insights are evolving faster than most teams can interpret or operationalize.
AI promises relief, yet few organizations apply it in a structured, repeatable way.
Meet Agentic Studio
Agentic Studio in SitecoreAI™️ gives you a clear path forward. By introducing goal-driven AI agents that orchestrate marketing tasks across workflows, you can accelerate execution without adding operational burden. Inside Agentic Studio, you can ideate, plan, automate, and execute with intelligent support across the full marketing lifecycle.
How does Agentic Studio work?
Agentic Studio is powered by agentic AI. This approach enables AI systems to understand objectives, make informed decisions, and take action with human guidance. You move beyond one-off content generation and embed AI directly into your workflows. The result is less manual effort and more space for strategic, high-impact work.
What’s included in Agentic Studio?
Agents form the foundation of Agentic Studio. You have access to 16 out-of-the-box agents, including researcher, competitor analyzer, and SEO and AEO researcher. Each agent is purpose-built to complete complex tasks with speed and precision.
With agents, you can:
- Use prebuilt agents for content creation, research, competitive analysis, and data enrichment.
- Build custom agents tailored to your unique processes and goals.
- Run multiple agents at the same time across teams.
- Monitor performance and fine-tune configurations as needs evolve.
Agents take on the repeatable operational work that slows teams down. You gain consistent execution while your marketers stay focused on higher-value strategy and creativity.
Automate complex marketing tasks
Flows connect multiple agents into complete, multi-stage marketing processes. You break large initiatives into smaller steps, assign each step to the right agent, and align execution around a shared outcome. Agentic Studio includes a growing library of prebuilt flows to support common marketing scenarios.
For example, the ABM campaign flow helps you move from target account selection to campaign brief creation to personalized content generation in a single coordinated process. The context-aware content flow adapts messaging for each audience by applying brand insights alongside real-time data, so content stays relevant, consistent, and on-brand across every touchpoint.
With flows, you can:
- Choose from prebuilt flows designed for everyday marketing use cases.
- Automate full processes from early ideation to final deliverables.
- Monitor progress or restart flows as work evolves.
- Maintain consistency and repeatability across campaigns and teams.
Flows help you scale operations with confidence and reduce the coordination effort that often slows execution.
Streamline content ops
Spaces give you a shared view of all agent and flow activity across projects, campaigns, and initiatives. You gain clarity across workstreams without chasing updates across tools.
Within Spaces, you can:
- View, filter, and manage active and completed work.
- Group related tasks and assets by campaign or project.
- Reuse and optimize previous executions.
- Maintain visibility and alignment across teams.
Spaces keep AI-driven work organized, transparent, and ready to extend as your programs grow.
Capitalize on market trends
Signals deliver targeted, AI-generated insights aligned to your selected industries and topics. You stay connected to what is happening in your market and bring timely intelligence into planning and execution.
With Signals, you can:
- Access continuously refreshed insights.
- Explore deeper context and supporting reference data.
- Apply findings to content, campaigns, and go-to-market strategy.
Signals help you maintain an active understanding of trends that shape customer expectations and competitive positioning.
Experience AI that’s embedded, not bolted on.
Agentic Studio makes AI a natural part of your daily marketing workflow. It stays aligned with your goals, operates within your brand standards, and remains accessible to every team. By bringing agentic AI into one unified workspace, Sitecore helps you reduce manual overhead, strengthen consistency, and move with clarity toward more intelligent, experience-led marketing.
How do I access Agentic Studio?
With SitecoreAI, you get full access to Agentic Studio at no additional cost because we believe AI should be accessible to every marketer and not restricted by tokens, credits, or paywalls. Agentic Studio keeps you in control of approvals and ensures every output is guided by your brand governance, so quality and consistency remain intact. With intelligent agents that respond to real-time trends, your marketing stays aligned with the pace of the market while operating with greater speed, confidence, and efficiency.