Report

DX maturity for travel and hospitality services

Leverage intelligent capabilities that blend human authenticity with artificial intelligence to drive significant business value.
Young Asian businesswoman working with digital tablet while waiting for her flight in airport terminal, a suitcase by her side. Young Asian woman on business trip. Lifestyle and technology. Travel and vacation concept. Business on the go

The 2025 Digital Experience Maturity Model (DXMM) report for the Travel & Hospitality industry is a must-read for professionals looking to elevate customer experiences in a rapidly evolving landscape. Based on data from over 700 brands worldwide, this report benchmarks digital maturity across four key pillars:

  1. Data
  2. Content
  3. Decisioning
  4. Journeys

Whether you're striving to enhance personalization, streamline booking flows, or leverage data more effectively, this report offers strategic insights to guide your digital transformation journey.

What makes this report especially compelling is its industry-specific lens, focusing exclusively on travel and hospitality. It offers rich, comparative insights into how leading organizations are adapting to customer expectations and evolving digital standards. The report also provides actionable recommendations, so teams can identify their maturity stage and take targeted steps toward improvement, making it an invaluable resource for marketing, CX, and digital strategy professionals.

Download to learn more on how to:

  • Gain a comprehensive benchmark of digital maturity across over 700 global travel and hospitality brands, giving you a clear view of where your organization stands in comparison to the broader industry and best-in-class performers.
  • Explore the four critical pillars of digital experience maturity, and understand how each contributes to delivering cohesive, personalized, and high-impact digital experiences for your customers.
  • Learn how high-maturity organizations outperform their peers to drive customer engagement, loyalty, and revenue.
  • Identify common digital challenges, and discover practical solutions top brands are using to overcome them.
  • Uncover actionable recommendations for each maturity stage, to drive greater ROI and customer satisfaction.
  • See how industry leaders are investing in personalization and AI, and understand the role of emerging technologies in shaping future-ready digital strategies within the travel and hospitality space.
  • Understand where and how to focus your digital investments, using the DXMM framework to guide strategic planning, resource allocation, and cross-functional collaboration.
  • Stay ahead of rising customer expectations by aligning your digital roadmap with proven, data-backed insights.

Download the report

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