Sitecore Stream takes all the tasks and deliverables in a marketing workflow and uses AI to make it faster, easier and more consistent. Through copilots, agents, content ideation and creation, and then optimizing the customer experience.

Businesses can expect to see huge gains in productivity for their marketing teams when it comes to time to market as well as increased customer experience stats from brand aware, relevant content.

Sitecore Stream utilizes the power of generative AI and makes it relevant to marketers assembling a digital experience.

Sitecore is dedicated to the responsible use of generative AI applications. We conduct thorough AI impact assessments to identify and mitigate potential risks. Our cross-functional AI Governance Board oversees the ethical use of AI within our organization. Learn more about our AI governance framework here.

Generative artificial intelligence (gen AI) is a type of AI technology that creates realistic and original content. It often uses generative adversarial networks (GANs), a type of machine learning algorithm, which involve two neural networks: the generator and the discriminator. The generator creates new data, while the discriminator evaluates it. Over time, the generator gets better at producing data that mimics real data, and the discriminator improves at distinguishing between real and generated data.

Generative AI models can be used for image synthesis, video generation, text generation, prompt engineering, and music composition. Various AI systems and algorithms are being explored in fields like healthcare and medical imaging, dynamic pricing, software development, data augmentation, chatbots and virtual assistants, content creation, and technology startups.

Generative AI works by automating content creation, personalizes messaging, and optimizes campaigns for better engagement and conversion. It helps with many text-based tasks like creating new content, optimize and fine tune existing content, and discover opportunities to personalize marketing content; other use cases include using AI generated content across marketing campaigns and image generation on demand.

Generative AI tools can personalize content at scale, ensuring relevant and engaging experiences for customers. Generative models analyze large amounts of data to understand customer preferences and behaviors, allowing businesses to personalize experiences and anticipate needs.