Driving digital transformation across the Middle East

San Francisco, November 27, 2024 – As digital transformation drives business growth, organizations in the Middle East are increasingly leveraging advanced technologies to enhance customer engagement, streamline operations, and achieve sustainable success. PwC’s 27th Annual CEO Survey: Middle East Findings earlier this year revealed that reinvention was central to the significant changes regional companies are making to remain relevant today. Determined to evolve, organizations are now diversifying their offerings and embracing emerging technologies. Notably, 40% of regional CEOs in the survey reported developing new products and services, while more than half have adopted new technologies to improve their ability to create, deliver, and capture value.

By adopting cutting-edge digital ecosystems, businesses across the region are unlocking unprecedented growth, agility, and operational excellence. Today’s customers expect seamless, personalized experiences that reflect their unique needs and preferences. For businesses, this means moving beyond traditional one-size-fits-all approaches to leveraging data, AI, and advanced digital platforms to create dynamic, responsive interactions. Whether in retail, banking, healthcare or public services, organizations are using personalized content, real-time recommendations and AI-driven engagement strategies to deliver meaningful customer experiences that drive loyalty and satisfaction.

Empowering businesses with advanced digital solutions

In a recent move to accelerate digital transformation across the region, PwC Middle East and digital experience management leader Sitecore have joined forces to help organizations grow, enhance customer engagement, and optimize content operations with speed and agility. This strategic collaboration combines PwC Middle East’s deep expertise in business strategy, technology consulting and regulatory compliance with Sitecore’s innovative Digital Experience Platform (DXP).

Sitecore’s flexible platform, which operates as Software-as-a-Service (SaaS), on-premises or in hybrid environments, helps ensure adaptability for businesses navigating strict regulatory and security requirements. This collaboration empowers organizations across industries to innovate, scale operations and transform their content strategies into real-time, impactful and personalized digital customer experiences.

“Sitecore’s partnership with PwC Middle East empowers organizations to create best-in-class, AI-powered digital experiences and unlock their full digital potential.” Confirmed Agata Nowakowska, President for EMEA at Sitecore.

“To keep pace with and even exceed customer expectations, leading organizations are innovating and optimizing digital customer experiences. By expanding our partnership to work toward a joint go-to-market strategy, Sitecore and PwC can support businesses taking the next step in digital transformation to include AI-powered capabilities, commerce, and more.” said Suliman Gaouda, Regional Vice President, Middle East and Africa at Sitecore.

Transforming customer engagement

Sitecore’s advanced DXP, featuring AI-driven personalization, comprehensive content management, and robust analytics, enables businesses to deliver seamless, personalized experiences at scale. By integrating customer data, businesses can anticipate needs, tailor interactions, and build stronger connections with their audiences. For example, retail companies can use real-time data to offer customized product recommendations, while financial services firms can personalize advisory services based on individual customer profiles.

Paired with PwC Middle East’s technology consulting expertise, the partnership helps ensure enterprises can modernize their digital ecosystems while maintaining compliance with regional regulations.

“At PwC Middle East, we are dedicated to driving impactful digital transformation for businesses across the region. By coupling the expertise of our experience consulting and digital services with Sitecore’s Digital Experience Platform, we’re amplifying our ability to deliver tailored solutions that are not only innovative but strategically aligned with each client’s unique needs. Together with Sitecore, we’re setting a new standard for digital excellence, empowering enterprises to unlock unprecedented growth and operational agility in today’s dynamic market.” Said Emad Mustafa, Digital Services Partner at PwC Middle East.

A commitment to regional transformation

The shift to digital has accelerated at an unprecedented pace, requiring organizations to adapt and focus on creating meaningful and enduring human connections in a digital-first world.

This collaboration aims to drive digital maturity and growth for businesses in the Middle East. Organizations can now unlock new opportunities, innovate faster, and create transformative customer experiences that drive measurable results. As businesses in the region continue to evolve, the ability to offer seamless, personalized experiences at scale will be a key differentiator in maintaining competitive advantage and ensuring long-term success.

About Sitecore

Sitecore is a global leader in digital experience software, trusted by visionary brands like L’Oréal, Microsoft, and United Airlines to power their content lifecycle from content strategy to digital experience delivery. Our composable platform gives marketers and technologists the power to build together at global scale – harnessing content, data, personalization, and AI – to manage digital assets, create engaging content, understand customer intent, and deliver standout experiences across all touchpoints. Discover more at  sitecore.com.

Sitecore is a registered trademark of Sitecore Corporation A/S in the USA and other countries. All other brand names, product names or trademarks belong to their respective holders.

Media Contact :

Jessica Rampen
press@sitecore.com